If you’re leading a marketing team and your team’s goal is to support Google’s AI, which of these steps should you prioritize?
The creation of highly specified silos within the organization that allow for specialization and multiple budget owners.
The encouragement of teams to avoid experimentation in order to eliminate risk and help ensure stable levels of performance year-after-year.
The establishment of budget processes that define digital marketing as a cost center for the organization.
The development of capabilities in key areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.
Correct Answer
The development of capabilities in key areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.
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- 1If digital leaders want to support Google’s AI, which of these steps should be their priority?
- 2A marketer’s goal is to use Google’s AI solutions to drive increased marketing value through the use of their own privacy-safe data. How could they articulate the value of using this data to other members of their team?
- 3If the marketing team at a local restaurant wanted to use their Google Ads campaigns for the purpose of increasing visits to their location, how could Performance Max help them?
- 4Which of these marketing behaviors can be done by AI in Google Ads? (Choose three.)Multiple correct
- 5What efforts should digital leaders prioritize in order to support Google’s AI?
- 6A marketer is thinking about leveraging Google’s AI solutions, using their own privacy-safe data, as a means of increasing value from marketing. What is a benefit of using their own privacy-safe data for this purpose?