AI-Powered Performance Ads Certification
Leverage AI bidding strategies, Performance Max, and automated ad creation
151 practice questions
Page 7 of 8
When creating an account structure designed to improve AI-powered solutions’ performance, which is a best practice?
4 answer options
What’s the benefit of running a true A/B test with campaign experiments?
4 answer options
In which two ways does the insights page help make performance evaluation workflows simpler? (Choose two.)
4 answer optionsMultiple correct
How does a test-and-learn mindset allow marketers to find success with Google’s AI?
4 answer options
What is the value of running a true A/B test with campaign experiments?
4 answer options
What’s an example of a metric used to measure value?
4 answer options
When designing an experiment to test Performance Max campaigns, which is a best practice to follow?
4 answer options
Which of the following is considered a best practice when creating effective image assets?
4 answer options
What efforts should digital leaders prioritize in order to support Google’s AI?
4 answer options
What’s a benefit of negative keywords?
4 answer options
Which of the following is considered a best practice when using Performance Planner?
4 answer options
What is conversion delay?
4 answer options
What are two ways that the Insights page can help a marketer simplify performance evaluation workflows? (Choose two.)
4 answer optionsMultiple correct
A marketer wants to use Google’s AI solutions to drive more value from their marketing. They know they need to fuel AI with their own privacy-safe data. Which reason describes why their data is valuable to fueling AI?
4 answer options
Which of the following is considered a best practice when creating a campaign experiment?
4 answer options
A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns. Which best practice should they follow in order to maximize results from their flexible budget?
4 answer options
An online retailer has a goal of increasing the value they see from their Search campaigns, and the Chief Marketing Officer has set a target return metric they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organization?
4 answer options
How can a Performance Max campaign find new consumers for an advertiser?
4 answer options
A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget. Which Smart Bidding strategy is the right fit for this organization?
4 answer options
A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two.)
4 answer optionsMultiple correct