AI-Powered Performance Ads Certification
What’s a benefit of negative keywords?
Marketers can add negative keywords to campaigns to limit the terms their competitors can bid on in an auction.
A negative keyword strategy is crucial to identifying additional searches that customers may be using to find a business.
Adding negative keywords can help prevent customers from leaving poor reviews about a business.
Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent.
Correct Answer
Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent.