AI-Powered Performance Ads Certification
When designing an experiment to test Performance Max campaigns, which is a best practice to follow?
Making sure the Performance Max budget is limited to 10% of other campaigns’ budgets.
Establishing a new CPA or ROAS goal for Performance Max campaigns
Running the Performance Max experiment for one to two weeks before assessing the results
Setting up Performance Max with a comparable CPA or ROAS target to other campaigns
Correct Answer
Setting up Performance Max with a comparable CPA or ROAS target to other campaigns