When optimizing for value, which Smart Bidding strategy would you use?
Maximize conversions
Maximize clicks
Target Impression Share
Target ROAS
Correct Answer
Target ROAS
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About the AI-Powered Performance Ads Certification
The AI-Powered Performance Ads Certification focuses on Google's automated products and how to feed them well: Performance Max, Smart Bidding, broad match and AI-generated assets, plus the measurement foundations that make automation work.
Exam guide and all 149 AI-Powered Performance Ads questions →Related AI-Powered Performance Ads questions
- 1Which Smart Bidding strategy optimises for value?
- 2If a digital marketing manager was switching over to a value-based bidding strategy for their campaigns, but needed to work within a fixed budget, which Smart Bidding strategy would work best for them?
- 3A digital marketer has chosen to upgrade their Smart Bidding strategy by incorporating value-based bidding. Which two Google Ads tools should they routinely use?Multiple correct
- 4A digital marketer has incorporated value-based bidding into their Smart Bidding strategy. Which two Google Ads tools should they consider? (Choose two.)Multiple correct
- 5If an organization was moving to a value-based bidding strategy for their digital marketing campaigns but needed to operate within a fixed budget, which of these Smart Bidding strategies would meet their needs?
- 6A digital marketer has upgraded their Smart Bidding strategy to value-based bidding. Which two Google Ads tools should they use regularly? (Choose two.)Multiple correct