What’s an important benefit of opting into automatically applied recommendations?
AI decides which recommendations to apply automatically to campaigns, without any need for human input.
Recommendations are based on the past week of data to react to the current market and avoid optimizations based on old data or settings.
Applying recommendations automatically will increase a campaign’s budget or reallocate budget between campaigns when necessary to improve performance.
Marketers select which recommendations are applied across an entire account or manager account, ensuring best practices are applied to all campaigns.
Correct Answer
Marketers select which recommendations are applied across an entire account or manager account, ensuring best practices are applied to all campaigns.
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About the AI-Powered Performance Ads Certification
The AI-Powered Performance Ads Certification focuses on Google's automated products and how to feed them well: Performance Max, Smart Bidding, broad match and AI-generated assets, plus the measurement foundations that make automation work.
Exam guide and all 149 AI-Powered Performance Ads questions →Related AI-Powered Performance Ads questions
- 1Which is a key benefit of opting into automatically applied recommendations?
- 2How does opting into automatically applied recommendations help an account-holder?
- 3Which marketing behaviour can benefit from AI? (Choose three)Multiple correct
- 4A marketer is thinking about leveraging Google’s AI solutions, using their own privacy-safe data, as a means of increasing value from marketing. What is a benefit of using their own privacy-safe data for this purpose?
- 5Why is it important to uncap budgets to fully capture the benefits of Google’s AI?
- 6Which AI-powered solution offers the greatest channel and inventory coverage of any Google Ads campaign?