Google AdWords Fundamentals
Core Google Ads concepts including Quality Score, Ad Rank, and campaign structure
139 practice questions
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Your ad can show on the Google Search Network when someone searches for terms that are similar to your:
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When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords
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Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:
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You would choose to advertise on the Google Display Network if you wanted to:
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You can use audience targeting to show your ads to:
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Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?
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In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).
4 answer optionsMultiple correct
Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
4 answer optionsMultiple correct
An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?
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Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:
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Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms.
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While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together
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When building a keyword list for a Display Network campaign, you should do which of the following
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An advertiser should group their campaigns by:
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Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices
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Tom wants to promote his windshield repair company’s emergency service by reaching people right
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What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?
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A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes.
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You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts
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