Tom wants to promote his windshield repair company’s emergency service by reaching people right
Correct Answer
“Search Network only”
Why is this the correct answer?
Tom should use a Search Network only campaign to promote his windshield repair emergency service. Emergency services are best served by capturing high-intent search queries — people who have just cracked their windshield are immediately searching for help. The Search Network targets users at the exact moment of need, connecting Tom's ads with people actively typing emergency windshield repair or cracked windscreen right now. This intent-based targeting is far more effective for emergency services than display or video advertising.
Why are the other options incorrect?
“Search Network with Display Select”
Search Network with Display Select would work for search visibility but adds Display Network reach that is unnecessary for emergency services — people with broken windshields search, they do not wait to see a display ad.
“Shopping”
Shopping campaigns are for product listings with prices and images from a product feed — they are not appropriate for service-based emergency businesses like windshield repair.
“Display Network only”
Display Network only would show ads to people browsing websites, not to people actively searching for emergency help. This completely misses the high-intent moment when someone needs urgent repair.
Real-World Example
Tom's windshield repair company runs Search Network only ads for keywords like emergency windshield repair, cracked windscreen fix, and mobile windscreen replacement. He receives an average of 12 calls per day from people in immediate need, with a 78% same-day booking rate — a conversion pattern only possible by capturing intent at the search moment.