You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts
Correct Answer
Link the client accounts to your My Client Center (MCC) manager account
Why is this the correct answer?
The best way to manage multiple client AdWords accounts is to link the client accounts to your My Client Center (MCC) manager account. An MCC (now called Google Ads Manager Account) is a single account that provides centralised access to multiple client accounts without needing separate login credentials for each. Once linked, you can view performance across all accounts, switch between them with one click, and manage billing from one place — making it the standard tool for agencies and freelancers managing multiple clients.
Why are the other options incorrect?
Pause your clients’ campaigns and recreate them in your manager account
Pausing campaigns and recreating them in your manager account would destroy historical data, conversion history, and Quality Scores — an unnecessary and damaging approach.
Use your clients’ sign-in information to access and manage the accounts
Using clients' sign-in information is a security risk and not best practice — it requires clients to share passwords and does not scale when managing many accounts.
Consolidate the 3 accounts into a new AdWords account you create
Consolidating three accounts into one new account would merge separate client data together and lose each client's historical performance — completely inappropriate.
Real-World Example
A PPC agency signs three new clients and links all their existing Google Ads accounts to the agency's MCC manager account. The account manager can now switch between all three clients from a single dashboard, run cross-account performance reports, and manage all accounts without logging in and out — saving 2 hours of admin per week.