Google AdWords Fundamentals
Core Google Ads concepts including Quality Score, Ad Rank, and campaign structure
139 practice questions
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If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:
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How are manual extensions different from automatic extensions?
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An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?
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What does a high Quality Score indicate?
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Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her AdWords keywords?
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Which delivery type shows your ads at an even pace throughout the day?
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What value is used to determine whether your ad will show on a page and, if so, the ad’s position?
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Why should you link your client’s Google Ads account to Search Console?
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How are rich media ads different from other ad formats?
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How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?
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What report can help you identify opportunities to improve your keywords and ads?
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Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?
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Which targeting option should an advertiser use when trying to reach 25-30 year old males?
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Which of the following items is not a component of Quality Score?
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An advertiser wants to achieve the top position in paid search results. Which recommendations would improve
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Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people
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Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve
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Why might you use the “Search Network campaigns with Display opt-in” campaign type?
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You want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?
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Which statistic indicates how often a click has led to a conversion?
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