An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?
Correct Answer
Ads with extensions
Why is this the correct answer?
An advertiser who wants to display a text ad with extra details like location and phone number should use ads with extensions. Ad extensions allow advertisers to add supplementary information to standard text ads without changing the core ad format. Location extensions show the business address and a map link, while call extensions display a phone number — both appearing alongside the standard headline and description. Extensions expand the ad's visual footprint, provide more useful information to potential customers, and improve Ad Rank.
Why are the other options incorrect?
Shopping ads
Shopping ads display product images, prices, and merchant names from a product feed — they are not text ads and are not suitable for adding location or phone details to a standard text ad.
Video ads
Video ads play video content on YouTube and the Display Network — they are not text ads and not the right format for this use case.
Image ads
Image ads are graphical display ads — they are not text ads and do not support adding location or phone extensions in the way described.
Real-World Example
A plumbing company runs text ads with both location extensions (showing their service area postcode) and call extensions (showing their 24/7 emergency number). The combined extensions increase CTR by 35% and direct phone bookings account for 60% of all conversions from the campaign.