Why should you link your client’s Google Ads account to Search Console?
Correct Answer
See if people reach your client’s website via ads or organic search results
Why is this the correct answer?
You should link your client's Google Ads account to Search Console to see if people reach your client's website via ads or organic search results. This integration reveals the full search journey by combining paid and organic performance data in one view. You can see which queries trigger both paid ads and organic listings, identify keywords where you rank well organically (and may not need to bid), and understand how paid and organic channels work together to drive traffic. This joined-up view enables smarter budget allocation.
Why are the other options incorrect?
See how your ads performed when triggered by actual searches
Seeing how ads perform when triggered by actual searches is what the Search Terms report in Google Ads provides — this does not require Search Console integration.
See how often your ads rank higher in search results than those of other advertisers
Seeing how often your ads rank higher than competitors is what the Auction Insights report shows — available within Google Ads without Search Console.
See which campaigns have the biggest changes in clicks, costs, and conversions
Identifying campaigns with the biggest changes in clicks, costs, and conversions is available in Google Ads campaign reporting without Search Console integration.
Real-World Example
A law firm links Google Ads to Search Console and discovers they rank organically in position 2 for no win no fee solicitor — the same keyword they are bidding £12/click on. They reduce the bid to £3 for that term, saving £2,400/month while maintaining the same overall visibility.