Google AdWords Fundamentals
Core Google Ads concepts including Quality Score, Ad Rank, and campaign structure
139 practice questions
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When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:
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When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?
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Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research
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Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices
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All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position
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Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:
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What happens when a campaign consistently meets its average daily budget
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Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?
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When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
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Research for a client who owns used car dealerships show that people who visit his website also visit certain popular car blogs.
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When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position.
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You can use Keyword Planner to identify:
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Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and
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Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies
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Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him
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Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets.
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Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France
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Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions
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You would choose to advertise on the Google Search Network if you wanted to:
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Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns
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