Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France
Correct Answer
Create a campaign targeting Paris and languages other than French
Why is this the correct answer?
To reach people who are visiting Paris on vacation and don’t live in France, you should Create a campaign targeting Paris and languages other than French. This strategy works mechanically by combining geographic precision with a demographic filter that effectively separates international tourists from local residents. By setting the location target specifically to Paris, you ensure your ads are visible to users currently in the city or interested in its attractions. However, because the majority of Paris residents use their browser and Google interface in French, targeting languages such as English, Spanish, or German acts as a proxy to identify non-residents. This allows a travel agency to focus its budget on travelers who are likely to need vacation services, such as tours or hotel upgrades, while excluding the local population who already live there. It is the most efficient way to capture high-intent tourist traffic without wasting impressions on the domestic market.
Why are the other options incorrect?
Create a campaign with ads and keywords written in French
Using ads and keywords written in French would predominantly attract local residents and domestic travelers from other parts of France. This fails the client's goal of specifically reaching people who do not live in the country.
Create a campaign targeting French and regions other than Paris
Targeting regions other than Paris directly contradicts the campaign objective of reaching people currently visiting Paris. This approach would show ads to people in areas the agency is not trying to target for this specific vacation scenario.
Create a keyword list with the exact match keyword “Paris” and negative keyword “France”
Adding 'France' as a negative keyword while targeting 'Paris' would likely result in the campaign serving no ads at all. Since Paris is geographically located within France, Google's system often sees these terms as inextricably linked, leading to a total block on impressions.
Real-World Example
An international tour operator used this exact strategy to promote its 'Skip the Line' Louvre tours. By choosing to Create a campaign targeting Paris and languages other than French (specifically English and Japanese), they successfully reached tourists who were already wandering the city. This targeted approach led to a 30% increase in mobile-driven tour bookings from non-residents during the peak summer season. Because they avoided bidding on French-language queries, their cost-per-click remained low, ensuring that every dollar spent was directed at vacationers rather than locals looking for general museum information.