You can use Keyword Planner to identify:
Correct Answer
the amount of traffic potential keywords you might get
Why is this the correct answer?
The amount of traffic potential keywords you might get is a primary metric you can use Keyword Planner to identify to ensure your campaign strategy is backed by data. Mechanically, Keyword Planner works by pulling historical search volume and competition data directly from Google’s vast database to project how specific terms will perform in a live auction. By entering a list of potential search terms, the tool calculates forecasts for clicks and impressions based on your bid price and geographic targeting. This allows advertisers to visualize the amount of traffic potential keywords you might get under various budget scenarios, helping to determine if a keyword set is broad enough to reach the target audience or too niche to drive results. Ultimately, it fits this scenario by providing the necessary predictive insights to plan monthly budgets and set performance benchmarks before any ad spend occurs, making it the definitive tool for traffic forecasting.
Why are the other options incorrect?
the number of negative keywords you should add
While you can find negative keyword ideas, Keyword Planner does not automatically calculate the specific number of negative keywords you should add to a campaign. This decision depends on your specific product relevance and campaign performance data which the tool cannot predict.
which text ads are performing best based on your keywords
Identifying which text ads are performing best requires looking at the Ads and Extensions report in a live campaign, as Keyword Planner focuses on research and forecasting rather than active creative performance tracking. It cannot analyze the performance of individual ad copy assets.
webpages where your ad can appear based on your keywords
Webpages where your ad can appear are determined by the Display Network or Search Partner settings and placement reports rather than search term analysis. Keyword Planner is designed to analyze search terms and volume specifically on the Search Network and does not identify specific website URLs for placements.
Real-World Example
A boutique organic skincare brand used Keyword Planner to evaluate new product launch terms like 'vegan facial serum' and 'natural anti-aging oil.' By analyzing the data, they were able to accurately identify the amount of traffic potential keywords you might get during the peak spring shopping season. The tool projected approximately 2,000 monthly clicks for their chosen list, which allowed the brand to confidently allocate a $1,500 budget for their Search campaign. By targeting the specific keywords Keyword Planner highlighted for their volume, the brand achieved a 25% increase in qualified site traffic and a 10% lift in conversions.