Search Ads 360 Certification
You’re hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?
You should use budget bid strategies for clicks.
You should use target cost-per-acquisition (tCPA).
You should use target return on ad spend (tROAS).
You should use budget bid strategies for conversions.
Correct Answer
You should use budget bid strategies for conversions.