Search Ads 360 Certification
Your client, a manufacturer of camping equipment, wants to maximize conversions at a specific target spend. What would their Search Ads 360 bidding strategy be?
It would be target cost-per-acquisition (tCPA).
It would be target return on ad spend (tROAS).
It would be to budget bid strategies for clicks.
It would be to budget bid strategies for conversions.
Correct Answer
It would be to budget bid strategies for conversions.