AC
Privacy for Agencies and Partners Certification

Your client isn’t sure how Consent Mode can benefit their business and asks for your advice. Which feature of Consent Mode should you tell your client about?

It allows customization based on the regulatory needs of your country.
It recovers impression-to-conversion journeys lost through user consent.
It recovers conversion data at an individual user level.
It adjusts the tags’ behavior based on users’ consent choices.

Correct Answer

It adjusts the tags’ behavior based on users’ consent choices.