Privacy for Agencies and Partners Certification
Which strategy is recommended to encourage as many site visitors as possible to share their email?
Prioritize more discounts through email, which increases the lifetime value (LTV).
Adjust the landing page strategy and always place the email-sharing at the checkout page only.
Include an email collection pop-up feature to improve chances of email collection.
Use a single sign-on (SSO) tool like Google or Facebook Connect, which can increase the email sharing rate by 20%-40%.
Correct Answer
Use a single sign-on (SSO) tool like Google or Facebook Connect, which can increase the email sharing rate by 20%-40%.