Why would someone use Google Analytics for Firebase instead of Google Analytics 4, considering that the same SDK powers both experiences?

Question

Accepted Answer

App developers would use Google Analytics for Firebase because it’s app-focused and it streamlines the deep-linking process.

Answer

Marketers working with clients whose consumers are heavy users of Android devices might prefer using Google Analytics for Firebase.

Answer

Even if the same SDK powers both experiences, analysts prefer to use Google Analytics for Firebase due to its reporting tools and better UI.

Answer

Unlike Google Analytics 4, Google Analytics for Firebase is compliant with privacy regulations specific to app developers, making it a more useful platform in some cases.