Privacy for Agencies and Partners Certification
Your client isn’t convinced that third-party cookies will be deprecated. What should you say to convince your client otherwise?
First-party data is equally as cost-efficient and simple to implement as cookie-based advertising.
Data has shown that third-party cookies are no longer effective in capturing real user data.
Third-party cookies will be staying; but to get ahead, clients should be innovative and look toward first-party data development.
Chrome is committed to withdrawing support for third-party cookies, and most browsers already restrict and block them.
Correct Answer
Chrome is committed to withdrawing support for third-party cookies, and most browsers already restrict and block them.