What’s the outcome of using machine learning to model and plug gaps in data when users opt out of collection?

Question

Accepted Answer

A data set that represents a more accurate picture of website and app performance, while also remaining privacy safe.

Answer

Clients need larger volumes of data from customers who opted into data collection, to maintain accurate measurement and reporting.

Answer

Conversions that are based on probabilities rather than actual purchases.

Answer

Less accurate customer journeys that adhere to privacy regulations.