Privacy for Agencies and Partners Certification
Which of the following statements is false?
Conversion modeling uses the behavior of observed groups to predict the behavior of other groups without identifying any single individual.
Google’s modeled data is automatically surfaced in campaign reporting and automatically powers optimization and bidding.
Google’s models are customized to your business, meaning they’re unique to specific customer behavior.
Conversion modeling can’t provide a complete picture of your performance when the path between ad interactions and conversions isn’t visible.
Correct Answer
Conversion modeling can’t provide a complete picture of your performance when the path between ad interactions and conversions isn’t visible.