Since 2017, the ads ecosystem has seen an increased need for machine learning due to which of the following reasons?

Question

Accepted Answer

Increasing user expectations, privacy regulation, and technology changes have impacted campaign measurability.

Answer

Chrome announced its intent to phase out first- and third-party cookies as soon as an alternative is available.

Answer

In recent years, data scientists began driving machine learning projects and efforts forward.

Answer

Marketers began using machine learning to find patterns to predict behavior and to quickly optimize.