Privacy for Agencies and Partners Certification
What should a marketer do when a subset of conversions can’t be tied to ad interactions?
Turn to partners who may be able to fill the gaps via fingerprinting and alternative ID solutions.
Make daily changes to the Smart Bidding campaigns so they’re not waiting long for the algorithm to learn and adjust.
Don’t buy impressions on browsers or device types where their ability to measure is declining.
Use conversion modeling to provide a more complete picture of their advertising performance.
Correct Answer
Use conversion modeling to provide a more complete picture of their advertising performance.