What’s an example of a campaign that fell short of its target goal?

Question

Accepted Answer

A search campaign with an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10.

Answer

An email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12%

Answer

A video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%.

Answer

A display campaign with an expected brand awareness lift of 10% and an actual brand awareness lift of 20%.