Google Ads Measurement Certification
Master conversion tracking, attribution models, and measurement strategies
372 practice questions
Page 5 of 19
How would you describe the target ROAS bidding strategy?
4 answer options
What are two benefits of using the Recommendations page in a Google Ads account to help with campaign performance? Choose two.
4 answer optionsMultiple correct
While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions. Based on that info, what action would be considered a view-through conversion?
4 answer options
How would you describe a campaign that fell short of its target goal?
4 answer options
What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?
4 answer options
If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what’s the likely source of that data discrepancy?
4 answer options
If you need to pick the two types of optimization, which ones would you choose? Choose two.
4 answer optionsMultiple correct
If you wanted to help an online store owner complete the implementation of conversion tracking tags into their website, how could Tag Assistant help you get that job done?
4 answer options
What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?
4 answer options
To determine how well your Google Ads account is set to perform, what estimate would you use?
4 answer options
What’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant?
4 answer options
How would you explain what a marketing mix model does?
4 answer options
How might Tag Assistant help you complete the implementation of conversion tracking tags into a website?
4 answer options
You’re using Google Analytics 4. What would it call interactions on a website or an app?
3 answer options
A hungry customer is searching for a place to eat in Florence, Italy, where you happen to own a restaurant called Ristorante Abigaille. The customer performs each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence,” then finds your site by clicking on your ads. They make a reservation after selecting your ad that appeared following the “3 star restaurant abigaille florence” search. What keyword would receive credit for this conversion, if using the data-driven attribution model?
4 answer options
If you’re a marketer setting up the value of an online conversion action, what would you do?
4 answer options
While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?
4 answer options
After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?
4 answer options
To evaluate their campaigns, what should marketers do?
4 answer options
You imported Google Analytics conversions to Google Ads. What’s a benefit of that action?
4 answer options