Google Ads Measurement Certification
If you’re a marketer setting up the value of an online conversion action, what would you do?
Regardless of the value of the lead, you’d always set it as $0.
If the average value of a lead is $20, you’d assign the value as $200.
Regardless of the value of the lead, you’d always set it as $1.
If the average value of a lead is $20, you’d assign the value as $20.
Correct Answer
If the average value of a lead is $20, you’d assign the value as $20.