Google Ads Measurement Certification
Master conversion tracking, attribution models, and measurement strategies
372 practice questions
Page 4 of 19
In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?
4 answer options
After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?
4 answer options
A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?
4 answer options
What’s the correct way to describe enhanced conversions for web?
4 answer options
To describe enhanced conversions for leads, what would you say?
4 answer options
If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?
4 answer options
You’re an advertiser at a large agency, and you want to know how marketing mix work. Which of the following descriptions explains what marketing mix models do?
4 answer options
A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?
4 answer options
In what way do view-through conversions get counted?
4 answer options
Why might you want to import Google Analytics conversions to Google Ads?
4 answer options
If a campaign falls short of its target goal, how might it be described?
4 answer options
A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.
5 answer optionsMultiple correct
The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?
4 answer options
You’re a marketer looking to track product newsletter sing-ups on your website. What type of conversion action should you use?
4 answer options
How would you describe the process by which data-driven attribution works?
4 answer options
Enhanced conversions for web can benefit a marketing strategist in what way?
4 answer options
If you’re a marketer describing the criteria for store visits conversion tracking, what would you say?
4 answer options
Target ROAS bidding can correctly be described in which of the following ways?
4 answer options
After adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate conversions. How can you remove those duplicate conversions from the conversion count?
4 answer options
A marketing manager wants to implement the enhanced cost-per-click (ECPC) bidding strategy. How might their agency describe this strategy?
4 answer options