Google Ads Measurement Certification
In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?
It tracks calls via the assigned Google Click Identifier (GCLID) set up in the advertiser’s account.
It tracks calls via the conversion name for the advertiser’s store.
It tracks calls via the phone number listed on the advertiser’s official store website.
It tracks calls via a dynamically created Google forwarding number.
Correct Answer
It tracks calls via a dynamically created Google forwarding number.