Google Ads Measurement Certification
Master conversion tracking, attribution models, and measurement strategies
372 practice questions
Page 17 of 19
Which statement is true about time-decay attribution?
4 answer options
In Google My Business, where can you find the number of Google My Business visitors that are receiving driving directions to your location?
4 answer options
Which two statements are true about evaluating your existing ad campaigns? (Choose two.) Select All Correct Responses
4 answer optionsMultiple correct
Linda is viewing the campaign report in her Google Ads account after successfully implementing conversion tracking tags for her website. She sees that at least two of her ads generated over 100 View-through conversions. Which two count as View-through conversions? (Choose two.)
5 answer optionsMultiple correct
You added a conversion tracking tag to a landing page on your business’s website. When analyzing your purchasing data, you find duplicate conversions. What’s causing the duplicates?
4 answer options
Tristan owns a local flower shop. His customers are already finding him online, but he’s curious whether Google My Business can do more than just list his phone number and address. How can Google My Business help Tristan engage his customers?
4 answer options
Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens. How can he accomplish this?
4 answer options
You decide to bulk upload your multiple business locations to Google My Business. Some of the locations in your upload were disapproved. Which two errors can cause this issue? (Choose two.)
5 answer optionsMultiple correct
You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.)
5 answer optionsMultiple correct
If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems. What are two of these differences? (Choose two.)
5 answer optionsMultiple correct
Which method should be used to promote awareness to customers?
4 answer options
To avoid double counting, what will have to be removed from a website page prior to the addition of an event tag?
4 answer options
How is credit dynamically attributed to each touch-point in data-driven attribution?
4 answer options
Cliff is a marketing manager who received a series of ads from his creative team. He wants to compare data between those ads using A/B testing. Which type of ads will Cliff compare?
4 answer options
Felix launched a Google Search Ad campaign to drive sales of tools on his home improvement website. After reviewing sales data from the first week, Felix notices higher sales from ads with a specific picture of his tools. He changes the pictures of his other ads to be similar to the successful ads. Which type of channel optimization is Felix using to drive higher tool sales?
4 answer options
Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. Which optimization type should Felix use if he wants to use bidding or targeting to acquire more customers?
4 answer options
You’re working in your Google Ads account and set up offline conversions. You need to download the template for “Conversions from Clicks.” Which two file types are supported by conversion templates? (Choose two.)
2 answer optionsMultiple correct
What tag allows you to tell Google Ads which specific customer actions should be tracked as a conversion?
4 answer options
What are two benefits of selecting Google Firebase as your attribution partner in Google Ads? (Choose two.)
3 answer optionsMultiple correct
You’re setting up website call conversion tracking for your business, using Google Ads. If you don’t want to manually edit your store’s website code, what must you do?
4 answer options