Google Ads Measurement Certification
How is credit dynamically attributed to each touch-point in data-driven attribution?
It gives more credit to the touch-points closest to the conversion.
It is distributed evenly to every single touch in a buyer’s journey.
It assigns the last touch-point 100% of the credit for the conversion.
It algorithmically evaluates individual customer paths to assign credit.
Correct Answer
It algorithmically evaluates individual customer paths to assign credit.