Google Ads Measurement Certification

A candle company is writing copy for a new Display ad. They want to use it to influence consideration for their product. What should they do with their creative?

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Sylvia has four store locations and is considering using location extensions with her Google ads. What can users see when displaying an ad with location extensions?

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Which three of the following aspects are needed when writing a strong key performance indicator (KPI)? Select All Correct Responses

4 answer optionsMultiple correct

Giovanni runs a small bike company. Which tool can he use to turn his ad data into beautiful visual reports?

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Brenda just released a mobile app for her business and has selected an attribution partner to integrate with for in-app conversion tracking. What else must she do to complete the conversion tracking setup?

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Carl is nearly finished with the conversion tracking setup for his Google ad campaign and is ready to add an event tag to his existing website. What must Carl do to make sure that the tags are not double counting?

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A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey. Which metric should the brand manager use?

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Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison consider an online-to-offline strategy to drive foot traffic to her store. What are two examples of an online-to-offline strategy? (Choose two.) Select All Correct Responses

5 answer optionsMultiple correct

A marketing manager wants to use an attribution model that includes both converting and non-converting paths in order to evaluate individual customer paths. Which attribution model will fulfill this requirement?

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Felix launched a Google Display Ad campaign to drive sales of tools on his home improvement website. After reviewing sales data from the first week, Felix notices higher sales from ads that include a picture of the tool itself. He decides to add tool pictures to all of his other ads to try and replicate the success. Which type of channel optimization is Felix using to drive higher tool sales?

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Sarah is a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers across multiple channels. Which type of marketing strategy can Sarah use to motivate sales to her client’s physical locations?

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An executive at a clothing company is in the process of defining sales volume numbers for next quarter. What’s the executive defining?

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Sidney is in her Google account, reviewing her campaigns and attribution reports. She notices that the number of total conversions reported in the attribution report is different than the number in the campaigns report. What could explain this?

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A new restaurant recently opened and the owner wants to create an ad promoting the curbside delivery service. What marketing objective does this ad align with?

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By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which type of information can location extensions display to potential customers?

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As the owner of a new restaurant, Susan is considering her potential customer’s journeys in order to establish her business in the area. What’s the first step a potential customer might take when going through the journey phase?

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Olyana is about to implement a Google Ads campaign for her online business. She’s inserted a phone snippet on her website to replace her business number with a Google forwarding number. What will this allow Olyana to do now?

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Joshua is creating a new Google Ads campaign and wants to track specific actions customers take on his website. He knows that a global site tag has been implemented on the site, making the use of event tags a possibility. Which two types of event tags can Joshua create? (Choose two.) - Latest Question Answers of Google Certification Exams

5 answer optionsMultiple correct

A clothing company wants to entice consumers to pay more for their products. To do this, the company launches an advertising campaign to position them selves as a luxury brand. Which factor are they trying to improve? - Latest Question Answers of Google Certification Exams

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An extra line is included within an ad when location extensions are added to a Google Ad campaign. All it takes is linking Google My Business with a Google Ads account. What can users see when an ad with location extensions is displayed? - Latest Question Answers of Google Certification Exams

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