Google Ads Measurement Certification
A candle company is writing copy for a new Display ad. They want to use it to influence consideration for their product. What should they do with their creative?
Focus on a specific offer or a product (upsell)
Focus on story-telling around the brand
Include an implicit or explicit call-to-action (Buy Now, Buy Here, Shop Here, etc.)
Focus on brand attributes or product value proposition
Correct Answer
Focus on brand attributes or product value proposition