Google Ads Measurement Certification

Everett just finished building a website for his bus-touring company using the Google My Business website builder. He followed the required steps, and is eager to see his new website live on the web. After pointing the domain at his new website, how long does it usually take for the site to appear online if the site is built correctly?

4 answer options

Your company produces candy bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions, and even the weather. Which analysis technique should you use?

4 answer options

Camila has an online store and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads. What must she do in order to make conversion tracking effective?

4 answer options

Linking a client’s Google My Business with Google Ads allows for the creation of location extensions. Which statement is true about location extensions?

4 answer options

Which statement is true about location extensions?

4 answer options

Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?

4 answer options

Marisol owns a busy yoga studio popular with local college communities. Her customers call daily to check on class times, availability, and pricing, which takes too much of her staff’s time. Marisol would love to use Google My Business to provide the answers these customers need, without requiring her staff to take calls. Which feature of Google My Business could Marisol use to accomplish this?

4 answer options

Tom is a web developer who also runs an online store. He uses Google Ads. He wants to integrate conversion tracking on his site with the updated Google Ads conversion tracking tag (gtag.js). What must he do in order integrate conversion tracking?

4 answer options

Brianna has a physical store that she’s successfully managed for 10 years. Her products aren’t designed to sell and ship online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?

4 answer options

Peter has a website that promotes his local vacation rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?

4 answer options

Bill owns a company called Wild Bill's Bracelets that sells custom jewelry. He launched a Search campaign to drive sales of his custom-made bracelets on his website. How can Bill create effective messages that drive more customers to purchase his jewelry? - Latest Question Answers of Google Certification Exams

4 answer options

Sylvia wants to create a My Google Business account for her 3 retail locations. How can Sylvia verify each location in Google My Business?

4 answer options

Jane clicks on a Search ad for lipstick then buys it online three days later by clicking on a Facebook ad. On which day would Google Ads credit the conversion?

4 answer options

Google offers various methods for tracking phone calls from ads, websites, and mobile sites. Match each of the following conversion tracking goals with the correct method.

3 answer optionsMultiple correct

Google’s video conversions can occur from three different customer actions. Match each conversion action with the correct output.

3 answer optionsMultiple correct

If using Google Tag Manager, which of the following sitewide tagging solutions would be used to measure conversions?

4 answer options

Which two of the following conversion tracking options are available when setting up in-app conversion tracking? Select All Correct Responses

4 answer optionsMultiple correct

Match each stage of the customer journey with an associated marketing objective

4 answer optionsMultiple correct

Many customer journeys begin with an awareness of a brand and end with a repeat buyer. Place the marketing objectives of the customer journey below in the correct order.

3 answer options

Match the following objectives with the correct description.

4 answer optionsMultiple correct