Google Ads Measurement Certification
Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?
To give them a call-to-action
To place his ads in a customer-centric channel
To get a customer to make their first purchase
To build brand loyalty
Correct Answer
To build brand loyalty