Google Ads Measurement Certification
Master conversion tracking, attribution models, and measurement strategies
372 practice questions
Page 10 of 19
What method can be used to analyze the return on investment (ROI) for media, apart from attribution?
4 answer options
What are the two types of optimization? Choose two.
4 answer optionsMultiple correct
When ad campaigns are optimized by Google’s AI, what does that mean?
4 answer options
Advertisers can benefit from the power of Google’s AI in what way?
4 answer options
If you want event-based data as opposed to session-based data, what platform would you use?
4 answer options
What does Google Analytics 4 refer to as interactions on a website or app?
3 answer options
For what reason might an advertiser opt to use enhanced conversions for leads?
4 answer options
If you’re a digital advertiser, how do you define a tag?
4 answer options
To implement sitewide tagging, what do you have to do?
4 answer options
To describe Google Tag Manager, what two capabilities would you choose? Choose two.
4 answer optionsMultiple correct
If you’re a digital marketing consultant, how would you describe the Google tag to your new advertiser?
4 answer options
To set up enhanced conversions for web, what should an advertiser do?
4 answer optionsMultiple correct
Enhanced conversions for leads can be described in which way?
4 answer options
You recently released a mobile app for your online retail store. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this?
4 answer options
Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client’s physical locations?
4 answer options
Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?
4 answer options
Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?
4 answer options
Sara is analyzing the conversion data of her video ad campaign in Google Ads. She wants to see a summary of, on average, how many days, ad clicks, and ad impressions it took users to convert a customer. Which report will provide her with this information?
4 answer options
An advertiser is using a global sitewide tag. Where does the advertiser add a phone snippet on a website to use Google forwarding numbers in a Google Ads campaign?
4 answer options
Heather’s using Google Ads to promote her online olive-oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup?
3 answer options