Google Ads Measurement Certification
For what reason might an advertiser opt to use enhanced conversions for leads?
Because enhanced conversions for leads can improve the measurement of online conversions.
Because enhanced conversions for leads can use third-party data to improve their offline lead measurement.
Because enhanced conversions for leads can track sales and events that happen on a website.
Because enhanced conversions for leads can track sales that happen off a website from website leads.
Correct Answer
Because enhanced conversions for leads can track sales that happen off a website from website leads.