Match the following objectives with the correct description.

Question

Accepted Answer

Campaign Metrics – These are the individual metrics you use to measure the success of your media objectives

Accepted Answer

Business Objective – A broad top level goal of your company. This goal typically focuses on increasing revenue, profit margin or volume (for example, units sold)

Accepted Answer

Marketing Objectives – Marketing goals that support the business objectives such as building awareness

Accepted Answer

Media Objectives – The goals for each medium through which your marketing objectives are completed. For example, the goal of your YouTube campaign