Cliff is a marketing manager who received a series of ads from his creative team. He wants to compare data between those ads using A/B testing. Which type of ads will Cliff compare?

Question

Accepted Answer

Ads used in identical ways, on the same channels, and directed at the same audience.

Answer

Ads used in identical ways, on the same budget, and with exposed groups.

Answer

Ads used in identical ways, on the same budget, and used in brand lift.

Answer

Ads used in identical ways, on the same channels, and with unexposed groups.