An advertiser is looking to drive revenue and long-term growth for their business. What are three reasons why value measurement is a good fit for this advertiser? Select three. Select all correct answers
Value measurement requires the use of predictive values to determine how likely someone is to convert. Value measurement allows advertisers to differentiate the consumers they acquire and optimize accordingly. Value measurement allows advertisers to expand their targeting and uncap budgets with confidence. Value measurement helps to reduce the advertiser’s cost per conversion for their campaigns. Value measurement allows advertisers to better understand the business impact of their investment
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