Google Ads Measurement Certification
In which scenario is incrementality the measurement option that an advertiser should use?
Your advertiser wants to understand the incremental conversions that are gained from including VTCs in reporting.
Your advertiser is considering testing the incremental conversions their new creative is driving vs. their old creative.
Your advertiser wants to track how their brand efforts are impacting awareness over time.
Your advertiser is considering shutting off paid search, as they feel it’s claiming credit that organic search would have captured.
Correct Answer
Your advertiser is considering shutting off paid search, as they feel it’s claiming credit that organic search would have captured.