A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google and they measure online conversions. How does this advertiser ensure that their Google tag respects the remarketing preferences of their users in the European Economic Area (EEA)?

Question

Accepted Answer

Ensure ad_personalization parameter (as well as ad_storage and ad_user_data) is in consent mode setup.

Answer

Ensure they implement a strict consent banner on their website to capture user consent choices.

Answer

Ensure that there’s a consent banner present on every page.

Answer

Ensure they work with a Google certified consent management platform (CMP).