Grow Offline Sales Certification
Drive in-store visits and offline conversions through Google Ads
150 practice questions
Page 6 of 8
Which of these behaviors is typical of Omnichannel customers making a purchase?
4 answer options
How does Google measure store visits?
4 answer options
Which option describes how Google accounts for a store visit?
4 answer options
If you wanted to determine whether an ad drove incremental results, what method would you choose?
4 answer options
Which method can you use to determine if an ad drove incremental results?
4 answer options
What is a geo-based experiment?
4 answer options
How does Google characterize geo-based experiments?
4 answer options
Which of these definitions describes incrementality?
4 answer options
How would you define incrementality?
4 answer options
In addition to store visits, what input would you need to gauge store sales?
4 answer options
Aside from store visits, which of these inputs would you need to measure store sales?
4 answer options
What would a store marketing or traditional marketing team view as a priority?
4 answer options
Which of these goals would a store marketing/traditional marketing team prioritize?
4 answer options
In which scenario would you use a store-centric approach?
4 answer options
Which calculation would tell you the value of a store visit to your business?
4 answer options
What non-Google Ads data is used to model store visits?
4 answer options
At a minimum, how often should you update your local product inventory feed?
4 answer options
What attribute is required in a local product inventory feed?
4 answer options
Which attribute do you need to have for a product inventory feed?
4 answer options
Which of these attributes does a local product inventory feed require?
4 answer options