Grow Offline Sales Certification
Which of these behaviors is typical of Omnichannel customers making a purchase?
Omnichannel customers make purchases in silos, either online and in-person
Omnichannel customers make purchases in-store only and account for disproportionately more sales
Omnichannel customers interact with a product or service at the store versus digitally
Omnichannel customers interact with a product or service digitally multiple times before purchasing
Correct Answer
Omnichannel customers interact with a product or service digitally multiple times before purchasing