How do Omnichannel customers behave when making a purchase?

Question

Accepted Answer

Omnichannel customers interact with a product or service digitally multiple times before purchasing

Answer

Omnichannel customers make purchases in-store only and account for disproportionately more sales

Answer

Omnichannel customers make purchases in silos, either online and in-person

Answer

Omnichannel customers interact with a product or service at the store versus digitally