You’re planning to run a video action campaign. How should you approach your measurement strategy?

Question

Accepted Answer

Measure the full value with Google Ads conversion tracking and include lighter conversion events.

Answer

Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.

Answer

Measure only complete offline conversions for a more accurate return on investment calculation.

Answer

Measure only complete online conversions for a more accurate return on investment calculation.