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Question 116 of 404
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Google Video Advertising Certification
You’re planning to run a video action campaign. How should you approach your measurement strategy?
Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
Measure only complete offline conversions for a more accurate return on investment calculation.
Measure the full value with Google Ads conversion tracking and include lighter conversion events.
Measure only complete online conversions for a more accurate return on investment calculation.
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