Google Video Advertising Certification
You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?
Keep audio to a minimum so viewers focus on the call-to-action (CTA).
Include a generic call-to-action (CTA).
Include a specific call-to-action (CTA).
Provide multiple options for how viewers can take action.
Correct Answer
Include a specific call-to-action (CTA).