Google Video Advertising Certification
Learn YouTube advertising, video campaign types, bidding, and brand safety
404 practice questions
Page 6 of 21
How should you approach evaluating video action campaign performance to drive more conversions?
4 answer options
You want to reach cooking enthusiasts with your Google Video campaign. What audience solution should you use?
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If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?
4 answer options
What extension should you add to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign, if your goal is to drive online sales?
4 answer options
You want to reach male users who are 35 to 44 years old with your Google Video campaign. What audience solution should you use?
4 answer options
To drive more conversions, how should you approach evaluating video action campaign performance?
4 answer options
When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?
4 answer options
Your marketing objective is to build awareness. What audience solutions should you consider using in your Google Video campaign?
4 answer options
You’re running a Google Video campaign with an awareness goal. You want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics like “Video played to,” what measurement solution would you use?
4 answer options
To achieve your goal of increasing retention and loyalty for your brand, what type of Google Video campaign should you use?
4 answer options
You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?
7 answer options
For your Google Video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?
4 answer options
A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. What video ad format should you pick to make that happen?
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You want to reach people based on their interests using your Google Video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?
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If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use?
4 answer options
You’re planning to run a video action campaign. How should you approach your measurement strategy?
4 answer options
You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?
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To measure the full value of an action campaign, what two conversion types should you capture in your reporting?
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During media planning, what can Reach Planner help with?
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When would you use Insights Finder and Find My Audience?
4 answer options