Google Video Advertising Certification

Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?

4 answer options

Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their newest product line. Which intent audience solution on YouTube should Myra select for this campaign?

4 answer options

Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option she’ll have to use. What are the two smart bidding options available in TrueView for action campaigns?

4 answer options

In a bumper ad, how much time is usually required to stick the landing?

4 answer options

Jane takes on the task of explaining to a new client why YouTube is the best place for their marketing dollars. She tells them that, with data and tools, google powers YouTube and delivers proven results. What other reason could Jane give to convince her client to use YouTube?

4 answer options

Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?

4 answer options

What’s a key benefit of bumper ads?

4 answer options

Creators choose YouTube for its reach and the infrastructure of innovation the platform is committed to building. What are two other reason creators choose YouTube? (Choose 2.) Select All Correct Responses

4 answer optionsMultiple correct

Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?

4 answer options

Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube analytics report did Ryan share with his client?

4 answer options

Advertisers choose YouTube because it delivers proven results. What are two additional reasons why advertisers choose YouTube? (choose 2.)

4 answer optionsMultiple correct

TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?

4 answer options

Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?

4 answer options

As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?

4 answer options

You want to use video ad sequencing frameworks. What’s one important data signal to keep in mind when creating your YouTube campaign?

4 answer options

The YouTube masthead is effective for advertisers with which goal?

5 answer optionsMultiple correct

Which video format is available on Google Video Partners?

4 answer options

Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?

4 answer options

Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?

4 answer options

What report should you produce in YouTube Analytics to see where viewers found your brand’s content?

4 answer options